About Make It. MSP.

Get to know this collaborative effort 

 MAKE IT. MSP. is a strategic initiative of the GREATER MSP Partnership to make the Greater Minneapolis-Saint Paul region one of the country’s top performers at attracting, welcoming and retaining people.

A growing coalition of individuals and organizations work together through MAKE IT. MSP. teams to do things like welcome & connect newcomers to the region, build more inclusive workplaces, tell our region’s stories, and much more.

Hundreds of leaders from employers, professional and community organizations, colleges & universities, government, and other networks participate in MAKE IT. MSP. teams or projects. Discover more throughout makeitmsp.org.


Make It. MSP. Leadership Council

The Make It. MSP. Leadership Council steers the initiative’s strategic direction, including setting talent attraction & retention goals, prioritizing strategies, and expanding the coalition. Council members include:

Judy Anderson

University of Minnesota, College of Liberal Arts

Kelly Baker


Carrie Chang

Minneapolis Area REALTORS

Duchesne Drew

Minnesota Public Radio

Jamaal Edwards


Irma Márquez Trapero


Pam Lampert

Pohlad Companies

Kevin McKinnon

MN Department of Employment & Economic Development

Carol Surface


Naomi Pesky

Metropolitan Airports Commission

Courtney Ries

Meet Minneapolis

Enterprise Team Members

The Make It. MSP. Enterprise Team is a group of leading private-sector employers that work together to invest in the initiative’s growth and execute on talent attraction & retention strategies. The team includes talent leaders from:

Make It. MSP. is a trademark of GREATER MSP.
MSP Hello is a trademark of GREATER MSP.
BE MSP is a trademark of GREATER MSP.